Why Common Sense Matters in Social Media

Posted by: in Social Media Insights & Trends on April 16, 2009

Everyday, while 500,000 people are going online for the first time in their lives, we hear a steady drumbeat about new tools, new apps, new platforms and new ways to reach each other online.  We learn that YouTube is the 2nd largest search engine, while we see China surpass the online population of the U.S. with relative ease.  We hear about 200 million blogs, countless forums, new wikis and how many followers our friends have on Twitter or fans on Facebook.

It’s enough to give you a headache, at times, if you are thinking about what to do for your company.

It doesn’t have to be that way.  In fact, we are arguably at a tipping point for how social media will be used in modern day companies.  Social media is actually a discipline, similar to marketing or communications or both, that can improve the effectiveness of every aspect of a company.  It will change our organizations over time.

We can improve how we receive ideas from our customers and integrate their ideas into the creation of new products and services.

We can identify who cares about your company and help you proactively join conversations that matter.

We can unlock the ideas inside the minds of your employees to improve your business.

We can automate business processes and build new B2B relationships not previously possible.

We can do a lot, together.  And all it takes is knowledge of how social media can work combined with common sense.

We are all capable of leveraging the benefits of social media for our organizations.  This is the mission of Common Sense Media — to be your partner in building social media strategies that work for your business.

Results matter.  So does common sense.

We’ll do our part to make a difference for you and your customers.

All the best, Bob

By: Bob Pearson

Bob is the President of W2O Group, an independent network of digital communications and marketing companies. He is an author, frequent speaker and instructor for Rutgers center for management development. After the success of his book Pre-Commerce, Bob is currently working on a new book on the future of media titled Storytizing that will be available in 2014. Prior to W2O Group, Bob worked as VP of Communities and Conversations at Dell to develop the Fortune 500’s first global social media function -- an industry-leading approach to the use of social media, as highlighted in the best seller, GroundSwell. Before Dell, Bob was Head of Global Corporate Communications and Head of Global Pharma Communications at Novartis Pharmaceuticals in Basel, Switzerland, where he served on the Pharma Executive Committee. He also serves on a variety of Boards in health and technology. Highlights include serving as an original member of the P&G digital advisory board and being appointed by the Governor of Texas to serve as chair and vice chair of the emerging technology fund for the State of Texas.

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Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on Amazon.com! http://amzn.to/bAmvFN. Join the conversation #precommerce.

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