What Great Brands Understand About Building Trust Online

Posted by: Bob Pearson in Social Media Insights & Trends on June 5, 2009

I had an opportunity to present at the Arthur W. Page/Tuck Symposium this week in New York City. During my presentation, I talked about 14 aspects of how great brands build trust online. Most brands today do not come close to doing all 14, but the future online leaders are working hard to get there and will succeed. Here is what matters if you are building a great brand. This link will take you to the actual post on the Arthur Page Society blog.  http://bit.ly/vvC8C

All the best, Bob

By: Bob Pearson

Chief Technology & Media Officer, WCG

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1 comment

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  • http://profile.typepad.com/darmano David Armano

    Bob, these are all really solid points. Wish I could have heard the talk. Hope all is well.