Comments on: Advertising is a Catalyst, Not an Answer http://blog.wcgworld.com/2010/01/advertising-is-a-catalyst-not-an-answer For Today's Company Sat, 04 Feb 2012 03:45:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Jan Simmonds http://blog.wcgworld.com/2010/01/advertising-is-a-catalyst-not-an-answer/comment-page-1#comment-50 Jan Simmonds Tue, 26 Jan 2010 10:44:45 +0000 http://blog.wcgworld.com/2010/01/advertising-is-a-catalyst-not-an-answer#comment-50 I believe we are in the eye of the storm which is bringing a paradigm shift in the way media is delivered consumed and monetised. Consider a scenario where the consumer begins to rapidly narrow his or her vision to a handful of destinations, because they've settled to a large degree on what they want so won't be 'searching' for it anymore. Buying choices and media consumption all start to be done socially by recommendation (fb, twitter, foursquare, trip advisor etc.) and let's be honest the so called targeted ads on any of those are so tacky and irrelevant they surely aren't sustainable. Then the answer is increased branded entertainment and social engagement with consumers and not advertising at all. Which would put Google on a downward curve and WPP et al on a steep uphill one... Brands are currently starved of elegant ways to engage through the aformentioned, but that will gradually change... Look forward to discussing your client sponsorship of one or more of our profiles on famebook.com ;-) I believe we are in the eye of the storm which is bringing a paradigm shift in the way media is delivered consumed and monetised. Consider a scenario where the consumer begins to rapidly narrow his or her vision to a handful of destinations, because they’ve settled to a large degree on what they want so won’t be ‘searching’ for it anymore. Buying choices and media consumption all start to be done socially by recommendation (fb, twitter, foursquare, trip advisor etc.) and let’s be honest the so called targeted ads on any of those are so tacky and irrelevant they surely aren’t sustainable. Then the answer is increased branded entertainment and social engagement with consumers and not advertising at all. Which would put Google on a downward curve and WPP et al on a steep uphill one… Brands are currently starved of elegant ways to engage through the aformentioned, but that will gradually change… Look forward to discussing your client sponsorship of one or more of our profiles on famebook.com ;-)

]]> By: Casey Jones http://blog.wcgworld.com/2010/01/advertising-is-a-catalyst-not-an-answer/comment-page-1#comment-49 Casey Jones Sat, 23 Jan 2010 22:33:45 +0000 http://blog.wcgworld.com/2010/01/advertising-is-a-catalyst-not-an-answer#comment-49 Outstanding insight, Bob. Truly. Outstanding insight, Bob. Truly.

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