Financial Times Looks at How Communications is Changing & the Role of Entrepreneurial Instinct in Innovation

Posted by: in Social Media Insights & Trends on February 27, 2010

I always enjoy speaking with David Gelles, who writes about social media and online trends for The Financial Times, since he gets to the point and focuses on the business of social media, not the hype. I’ve linked to an article he wrote last week where I add my two cents.

Here are a few key insights that resonated with me.

The first tweet was sent by co-founder Jack Dorsey on March 21, 2006. Like many innovations, it was unclear what it would lead to at the time. Once again, entrepreneurs just sort of know when something is right.

Jeremiah Owyang likens it to when Goodyear stumbled upon the use of rubber for tires…it happens…and sometimes it is just plain good luck.

Our early work at Dell is cited. I remember clearly when our team went to SXSW in March, 2007 and started talking about Twitter. We really didn’t fully understand it at that time, but we decided to embrace it and find out what it could do. Lionel Menchaca, Richard Binhammer, Ricardo Guerrero and other members of our team just sort of knew this was worthwhile…..you can’t replace instinct.

Today, we are at the very edge of Twitter for e-commerce. It’s just beginning. And my view….is that I’m quite sure it will lead to a big change in how we do business over time….sort of feels like March, 2007 all over again….

You can read David’s article at http://bit.ly/cSBVkR

All the best, Bob Pearson

By: Bob Pearson

Bob is the President of W2O Group, an independent network of digital communications and marketing companies. He is an author, frequent speaker and instructor for Rutgers center for management development. After the success of his book Pre-Commerce, Bob is currently working on a new book on the future of media titled Storytizing that will be available in 2014. Prior to W2O Group, Bob worked as VP of Communities and Conversations at Dell to develop the Fortune 500’s first global social media function -- an industry-leading approach to the use of social media, as highlighted in the best seller, GroundSwell. Before Dell, Bob was Head of Global Corporate Communications and Head of Global Pharma Communications at Novartis Pharmaceuticals in Basel, Switzerland, where he served on the Pharma Executive Committee. He also serves on a variety of Boards in health and technology. Highlights include serving as an original member of the P&G digital advisory board and being appointed by the Governor of Texas to serve as chair and vice chair of the emerging technology fund for the State of Texas.

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Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on Amazon.com! http://amzn.to/bAmvFN. Join the conversation #precommerce.

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