On the heels of SXSWi, I had the opportunity to exchange thoughts with social media evangelist, Chris Brogan, discussing social media today, best practices, and his thoughts on some of the people doing it right.
Chris Brogan, is president of New Marketing Labs, organizer of Inbound Marketing Summit conferences, speaker at several conferences per year, and co-author of the New York Times Bestseller Trust Agents. Follow Chris on Twitter – @chrisbrogan
Thanks to Chris for this opportunity, and I look forward to our next encounter.
How did you get started in social media?
I was using this kind of technology way back before it was called social media. In the 80’s, I was on bulletin board services and then AOL and Prodigy and the like. When blogs were called journals, I was there (in 1998). It’s always been my medium. I didn’t start realizing the business potential until 2005, and I didn’t start making consistent revenue from execution until 2008.
What social media tools have you moved away from over last 3-6 months?
I’m not interested in Foursquare. It’s not beneficial for me to share where I am with the world. For my clients? Maybe. Me? No.
Who is a company that is doing social media right in your opinion? Can you give a recent example?
I am pleased with all that Mark Horvath is accomplishing with InvisiblePeople.tv. He’s working really hard to funnel help to homeless people in the US, and he’s taking a very tactics-heavy approach. He does a lot of hands-on work, and still manages to use media tools like Twitter and blogs to build the right kinds of relationships.
What gets you jazzed to go the extra step with a project?
For me, it’s always about teaching people to fish. I like learning something new, breaking into it so I understand what it means, and then sharing with others so that they can replicate the success. Any days that I’m doing that are good days.
Without giving away the farm, what is the next big thing you’re looking towards?
I’m looking towards helping people make a few extra dollars in this economic downturn. I’m looking for ways to help others augment their businesses. For my larger clients, I’m looking for even more ways to develop channel and build business value.
How do you find the time to respond to as many people as you do on your social networks?
I derive value (both personal relationship value as well as financial) from my social networks. It’s like asking me why I hang out in my store and talk to friends and occasional customers.
What are you reading these days?
I read about two books a week (I don’t always finish them). Right now I’m reading Rework by Jason Fried and David H Hansson, and I’m reading a fiction book called Chronic City by Jonathan Lethem.
Tell me something funny about your trip to Bogota with DJ Edgerton (@wiltonbound)
In Bogota, DJ is considered this very passionate leader. He’s a strong source of inspiration and support to his team and to those who know him. But he’s also known for being extremely gregarious and outgoing. We ate at this huge restaurant (like there might have been over 1000 people in it), and I got to watch him dance a lot with his colleagues and with strangers. He’s got a great sense of humor, and every minute was a treasure.
Courtesy plug time – a brand, a person and more importantly, a charity you like?
If not InvisiblePeople.tv, I’d also say that Skip1.org is doing great things with social giving. I’m very excited by all they’re accomplishing.
To borrow from James Lipton (Inside the Actor’s Studio)… what sound do you hate?
I don’t much like repetitive noises, like beeps of a phone’s ringtone, or alarms, etc. Anything that repeats also annoys.
Who do you suggest I spend the next 5 minutes with? Please leave comments below.