For many, blogging has opened up an amazing new channel or bully pulpit to express opinions, share experiences, and openly engage with others. For others, opening up so broadly to the on-line world represents a scary and intimidating frontier.
I am one of those “others” – not ready to open up, blocked about what I could possibly tweet, blog or yammer about (well, that one is internal so a little less intimidating), desperately searching for my on-line “voice.” Simply put, my name is Diane and I am a blogophobe. As a leader of a global communications company – leading the way in digital communications – I realized this clearly presented a conflict and one I had to resolve quickly.
Fortunately, help was just across the pond and I recently had the chance to chat with our resident digital expert in London and one of the world’s most influential bloggers, Neville Hobson. In a matter of minutes, Neville provided some key insights and tricks of the trade to help me face my phobia head on:
- Don’t bite off more than you can chew; start with some simple tweeting
- If you don’t know what to proactively tweet about, look for a message or topic of interest and respond to someone else’s post
- Ask a colleague to address you in a tweet with a topic you are passionate or knowledgeable about
- Send an interesting link based on a trend or interesting piece of news
- Write a blog about something you feel passionate about
According to my blog therapist, I mean Neville, the theory is that one of these things will unlock the fear and before you know it you’ll be tweeting and blogging away. And then it finally hit me – why not blog about by fear of blogging? It hits close to home, it’s a topic I am interested in, albeit wary of, and it’s something I’m sure others are experiencing. I thought, by sharing my own story, could I unleash other dormant bloggers out there?
So with this – my first official blog post – I may not have fully overcome my blogophobia but feel I am well on the road to recovery. Stay tuned for more and please share this with any blogophobics you know and love.