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In this episode of WCG ThoughtLeaders, guest Len Starnes of Bayer Schering Pharma and host Neville Hobson discuss social media, healthcare and the pharmaceutical industry, focusing the conversion on social media communication and trends in Europe for pharma companies, the regulatory environment, FDA guidelines and what’s needed in Europe.
The conversation includes comment about Digital Pharma Europe and European PR & Communications Summit For Pharmaceutical, Biotech And Medical Device: two conferences in Berlin, Germany, on March 29 supported by Bayer Schering Pharma (participate and follow discussion with the Twitter hashtag #digpharm).
- Download the Podcast (MP3, 7.5Mb, 16:19)
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About Our Guest
Len Starnes has over 16 years experience in healthcare-related digital marketing. He heads digital marketing and sales for the General Medicine business unit of Bayer Schering Pharma responsible for the European, North American, Asia Pacific, and Latin American regions. In addition he currently leads the company’s social media task force. His current areas of focus include physicians’ social networks, Health and Medicine 2.0, and emerging markets.
Prior to joining the pharmaceutical industry Len was located in Paris where he headed marketing and corporate communications for the Raychem Corporation, responsible for the energy, process and electronics industries. He has also held executive positions with the public affairs department of the Association of the British Pharmaceutical Industry; and in another life, has a long track record as a London-based publisher, writer and journalist specializing in science, natural resources and energy issues.
Len holds degrees in business administration, solid-state physics, and physics from Boston University, Manchester University and University College London, respectively. His presences online include Twitter, LinkedIn and Slideshare.
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Podsafe music from Moving On Swiftly by The Smallvilles.
Enjoy the show!
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