With keen insight on how business is changing as we emerge from recession, Kathy Cripps, President of the New York-headquartered Council of Public Relations Firms, considers how companies are leveraging social media in their overall PR efforts. She offers some perspective on the actual impact of social media and the results companies are achieving.
The conversation with WCG’s Neville Hobson includes discussion on the social media objectives of the Council with their Firm Voice blog and presence on Twitter and social networks, and addresses the question of who owns intellectual property created during a new business pitch – increasingly a hot-button issue in today’s marketplace, Kathy argues.
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About Our Guest
Kathy Cripps is president of the Council of Public Relations Firms. The Council is the first trade association to represent the interests of the US public relations industry. Since becoming the Council’s second president in 2002 she has created many educational programs for member agencies, developed benchmarking studies and helped to create industry best practices.
Most of Kathy’s career has been in the public relations business, on both the agency and client sides. She has been named a “Public Relations All-Star” by Inside PR and to the “Top 50 Healthcare Agency Executives” list published by PRWeek.
Before joining the Council, Kathy was executive managing director of the US healthcare business for Hill & Knowlton, building the practice in key US markets and working closely with colleagues around the globe. Prior to Hill & Knowlton, she created SCIENS Worldwide Public Relations (division of Nelson Communications), a founding member of the Council of Public Relations Firms. Kathy served as president/COO of SCIENS for 10 years, during which time she served on the Board of Directors of the Council.
Kathy has served on the Board of PRSA’s Counselors Academy and was the 2000 Chairman. She has served on the Board of the Healthcare Businesswomen’s Association, and on PRSA’s Honors & Award Committee, as its chair in 2002 and as the Silver Anvil Chair. She is on the board of The Lagrant Foundation and is a member of PR Seminar.
Kathy earned a BA in Food/Nutrition from Queens College and an MBA in Marketing from Fordham University.
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Podsafe music from Moving On Swiftly by The Smallvilles.
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