WCG enters top 10 for independent PR agencies

Posted by: in Healthcare Insights on May 2, 2010

Very cool update on WCG entering the top 10 for independent PR agencies, according to PR Week.  As you’ll hear from Jim below, this is a combination of excellent work by our public relations team leaders over an eight year period and now combined with social media and creative to build new solutions and programs for our clients.  Not to mention new products.

I’m the new guy, so hats off to Jim and the WCG team who have built the firm from our first client to what we have today over the past eight years.  What I like most is that we are really in Chapter One….we’re just getting started.

Info from PR Week

May 01 2010
Principal: Jim Weiss, CEO
Ownership: Independent
Subsidiary agencies: Invigorate Communications
Offices: 6 wholly owned globally; 5 in the US
Revenue: $26,939,000; $25,811,000 in the US
Headcount: 165 globally; 134 in the US

In the eight years since its launch, WCG (WeissComm Group) has grown furiously, targeting both acquisitions and organic growth. This year, for the first time, it takes a spot among the top 10 independent PR agencies.

In 2009, the healthcare shop added creative and digital services as part of an overall strategy to diversify its offerings and address client demands.

Jim Weiss, CEO of WCG, says he realized the need to diversify after the firm suffered a rough fourth quarter in 2008 that resulted in layoffs.

“We wanted to have the diversity and ability to communicate programs through a number of different media,” he says.

Creative gamble pays off
In the first half of 2009, WCG acquired creative shop ODA and Bob Pearson’s social media firm Common Sense Media Group. The gamble paid off – WCG’s 2009 revenues in the US increased 36% over 2008.

CFO Tony Esposito attributes 16% of the firm’s total growth to those two key acquisitions. The firm is now aiming for revenue of around $35 million in 2010.

The agency doubled staff to nearly 170 people, bringing in key leaders such as Pearson as chief technology and media officer and Burson-Marsteller’s Gail Cohen as global MD. The firm brought in 20 employees from ODA and two from Common Sense through the acquisitions.

Long-term thinking
“We’re basically looking at, from here on out, pretty slow, steady growth,” says Weiss, who says he still works with clients. “My goal is to build something that’s sustained, and [to get] people to stay for a long time and really grow with the company.”

WCG picked up significant wins, such as Medtronic. It also experienced organic growth with companies including Pfizer and Bristol-Myers Squibb. While Weiss says the firm is steadily invited to major pitches, he notes that it will still take small projects with potential clients to get its foot in the door.

“Unlike my old model, which was a lot of little accounts, we’re getting what I would say are somewhat fewer, [but] bigger assignments,” he says. “The healthcare world is changing so fast and we have to stay flexible and nimble.”

By: Bob Pearson

Bob is the President of W2O Group, an independent network of digital communications and marketing companies. He is an author, frequent speaker and instructor for Rutgers center for management development. After the success of his book Pre-Commerce, Bob is currently working on a new book on the future of media titled Storytizing that will be available in 2014. Prior to W2O Group, Bob worked as VP of Communities and Conversations at Dell to develop the Fortune 500’s first global social media function -- an industry-leading approach to the use of social media, as highlighted in the best seller, GroundSwell. Before Dell, Bob was Head of Global Corporate Communications and Head of Global Pharma Communications at Novartis Pharmaceuticals in Basel, Switzerland, where he served on the Pharma Executive Committee. He also serves on a variety of Boards in health and technology. Highlights include serving as an original member of the P&G digital advisory board and being appointed by the Governor of Texas to serve as chair and vice chair of the emerging technology fund for the State of Texas.

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Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on Amazon.com! http://amzn.to/bAmvFN. Join the conversation #precommerce.

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