Below is an excerpt from a column I wrote for today’s DMNews after presenting at the Internet Retailers Conference last week.
“Would you even know? Old models lock us into habits that may have worked in the 1990s, or even a few years ago, but not anymore.
Many of us are still in love with the 4Ps, a strong model developed in 1960 that revolves around company-driven decisions on price, product, place and promotion. After 50 years, it’s time for a new model to complement the 4Ps. At the Internet Retailers Conference in early June, I spoke about the 4As, a 100% customer-driven model that is centered on awareness, assessment, action and ambassador phases………”
You can read the full column at http://bit.ly/dB1OKE