As a communications company that empowers clients to connect with audiences in ways that are both meaningful and relevant, WCG realized the importance of looking across the globe for a means of further establishing vital conversations at a local level for our clients. It is with this in mind, vital conversations happening locally with like-minded senior communications stewards, that WCG has proudly established membership with Public Relations Organization International (PROI).
PROI is the world’s largest partnership of independent agencies by fee income with over 50 partners, 3,000+ staff members servicing 95 cities in 29 countries. It is comprised of some of the largest and top-rated national consultancies across the globe. The philosophy of PROI is one of partnership – it makes cooperation and service amongst entrepreneurial cultures of independent firms the drivers of the relationship rather than profitability seen in the holding company model – thereby giving our clients a partner that is collaborative and business savvy.
With five offices mapping the United States, WCG has been able to guide clients at a regional and local level in the US. We opened our London office in ’08, and opened the gateway to Europe in a significant and meaningful way that has helped our clients “be the change.” WCG has always thought strategically at a global level, some of our team members have led the biggest global brands, and recognized early in our history the need to develop local relationships. To this end, WCG nurtured relationships in multiple markets, driven by client need, with several independent agencies — agencies we continue to work with and value.
As the world of healthcare evolves (new technology, aging populations, empowered patients, pandemics, healthcare reform, market access, social media, the worsening economic climate, patent expirations, biosimilars, etc.) it is imperative to understand the dynamics locally – where healthcare happens — and have the ability to assemble teams that fit our clients’ specific needs while working seamlessly to integrate local and global efforts.
PROI offers us the ability to provide on-the-ground knowledge of local markets steeped in culture, connected with media, influencers and stakeholders on a worldwide scale. The teams offer independent counsel and are selected into the PROI network after rigorous vetting based on local quality performance. This local expertise provides the global intelligence needed to craft truly impactful solutions.
WCG is very excited about creating the positive future of communications with our new PROI partners around the world.