Which social network is important to you?

Posted by: in Social Media Insights & Trends on June 23, 2010

For increasing numbers of people around the world, Facebook is their social network of choice.

Not only has Facebook gathered huge numbers of members – half a billion at the last count – but the social network has also become the number one social presence in many countries, displacing some home-grown social networks.


A glance at the world map of social networks 2010 you see above – click it for a full-size view – shows a clear picture of the colonization (for want of a better word) of Europe, for instance, where Facebook has displaced its competitors in France (Skyrock used to be #1) and Germany (StudiVZ, although they might argue the rank).

Map author Vincenzo Cosenza provides an additional view, showing the top three social networking sites (SNS) in nine countries:


An interesting aspect is how Twitter appears in this list: in second place in Australia, Canada and the UK and third place in France, Spain and the US. I’ve always seen Twitter as a social network as opposed to simply a micro-blogging tool; it looks like many others do as well.

Equally interesting is the positioning of LinkedIn: third place in Canada and the UK, and no mention as a top-three choice in any of the other markets. The business social networking site, which says it now has 70 million members in 200 countries, announced yesterday a major upgrade to its groups feature with likes, follows and more.

Still, in global domination of online social networks, it looks clear that Facebook reigns supreme.

Is that true of readers of this blog? Tell us – which social networking site do you use? (If you use more than one, please choose your primary network.)


(A version of this post was originally published at NevilleHobson.com.)

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  1. I wonder if there was any qualification of use when ranking use in this map. In my own experience, I clearly rely on Facebook most for personal use, but LinkedIn is my number one social media network for business.

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