SlideShare new custom channel a must for business

Posted by: in Social Media Insights & Trends on July 26, 2010

I’ve been impressed by how quickly SlideShare’s traffic has grown from 12MM unique visitors less than one year ago to 30MM unique visitors each month today.   That’s a lot of us looking for new insights and data.   What’s amazing is that we are at the beginning of where  this community is heading. 

In my view, SlideShare is one of the more important social media channels for today’s business.  It is one of the better places to learn and share information without a lot of noise.   It  has potential to become a solid location for investor relations professionals to share their latest information.  Increased use by IR, alone, will add tremendous value to this community.

It’s time for all businesses to consider SlideShare, whether it is a simple account or a new custom channel.   More info at

 All the best, Bob

By: Bob Pearson

Bob is the President of W2O Group, an independent network of digital communications and marketing companies. He is an author, frequent speaker and instructor for Rutgers center for management development. After the success of his book Pre-Commerce, Bob is currently working on a new book on the future of media titled Storytizing that will be available in 2014. Prior to W2O Group, Bob worked as VP of Communities and Conversations at Dell to develop the Fortune 500’s first global social media function -- an industry-leading approach to the use of social media, as highlighted in the best seller, GroundSwell. Before Dell, Bob was Head of Global Corporate Communications and Head of Global Pharma Communications at Novartis Pharmaceuticals in Basel, Switzerland, where he served on the Pharma Executive Committee. He also serves on a variety of Boards in health and technology. Highlights include serving as an original member of the P&G digital advisory board and being appointed by the Governor of Texas to serve as chair and vice chair of the emerging technology fund for the State of Texas.

Find me on: Twitter Facebook
Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on! Join the conversation #precommerce.

10 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

  1. I agree Bob. Another important aspect of this is that it offers a better experience for the end user — it is far easier to view/share/download documents here vs. a typical investor relations page. Oh, there is a bit more on this by @Ross at

  2. Hi Bob, slideshare is a great success story. They inspired us to setup in 2007. We launched channels before them. See an example here We are moving towards the next phase of providing intelligence with CRM integrations. See for more details

    Happy to have a chat

    Best regards


  4. Rainer Hasanovic said

  5. nick kaulmann said

  6. Wolfram said

    Wenn alle hier einen Link hinterlassen, mach ich das auch 😉

Continuing the Discussion

  1. The video wave rolls on worldwide | Common Sense linked to this post on August 5, 2010

    […] visual content: presentation decks, for instance, shared publicly in places like SlideShare (see Bob Pearson’s post last week for more on […]

  2. The video wave rolls on worldwide | linked to this post on August 6, 2010

    […] visual content: presentation decks, for instance, shared publicly in places like SlideShare (see Bob Pearson’s post last week for more on […]

Some HTML is OK


(required, but never shared)

or, reply to this post via trackback.