WCG ThoughtLeader Interview – Philippe Borremans, Chief Social Media Officer, Van Marcke Group

Posted by: in WCG ThoughtLeader Podcast Series on August 23, 2010

Insights into how employees of a European company with operations in multiple countries in Europe and in the USA use social media is the cornerstone of this episode of the WCG ThoughtLeaders podcast.

Philippe Borremans, Chief Social Media Officer at the Van Marcke Group in Belgium, tells WCG’s Neville Hobson how social media is used at his company, both internally and externally. He offers some thoughts on measuring the effectiveness of social media activities in multiple countries, and talks about the similarities and differences in training needs at companies in European countries.

To conclude, Philippe provides insight into some of the major issues facing companies today on using social media, and has advice for companies yet to embark on a social media journey.

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About Our Guest

philippeborremansPhilippe Borremans started his business communications career at Porter Novelli International in Brussels, Belgium. During his fours years with the agency as a public relations consultant, he worked for organizations like Federal Express, Iomega, Monsanto and the Association of Plastic Manufacturers in Europe.

In 1997 he started to specialize in crisis communications and in what was then called “online PR.” His crisis communications experience covers union strikes, an airplane crash, a flame site and product recalls. Since then, applying the web and related technologies as communications and collaboration tools has been one of his favorite activities.

In 1999 he joined IBM Belgium as PR Manager for the IBM Global Services business unit, quickly assuming responsibility for the external communications of all IBM business units in Belgium and Luxembourg. He held a European coordination role for IBM’s online communications activities and the use of social media in the context of public relations. He became one of IBM’s evangelists, often speaking at international conferences.

In June 2009, he joined the Van Marcke Group as Chief Social Media Officer.

Philippe continues to give workshops on the use of social media and is a professional speaker on the topic. He is a founding member of the International Association of Online Communicators, a full member of the European Association of Communications Directors and is a member of the Belgian PR Community. He is also an avid blogger and comments on social media, society, history and anything in between at http://www.conversationblog.com.

Follow Philippe on Twitter: @HoratioNelson. The company tweets in Dutch, French and English at @vanmarcke.

Your Feedback

Do you have a comment, question or suggestion about this episode of WCG ThoughtLeaders Podcast? Feel free to let us know what’s on your mind – leave a comment in this post for inclusion in the next episode. If you wish, you can email your comment, question or suggestion as an MP3 file attachment (max 3 minutes / 5Mb file size) to wcgpodcast@wcgworld.com.

Podsafe music from Moving On Swiftly by The Smallvilles.

Enjoy the show!

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2 Responses

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Continuing the Discussion

  1. Meet the Chief Listening Officer | NevilleHobson.com linked to this post on August 30, 2010

    [...] It’s not a function that seems to have captured imaginations on this side of the Atlantic, though. I know of no one in the UK with that title (although I do know a handful with the responsibilities). I know of only one person in the whole of Europe who has it – Philippe Borremans, the Chief Social Media Officer at Van Marcke Group in Belgium (who I interviewed for a recent WCG ThoughtLeader podcast). [...]

  2. Meet the Chief Listening Officer | Common Sense linked to this post on August 31, 2010

    [...] It’s not a function that seems to have captured imaginations on this side of the Atlantic, though. I know of no one in the UK with that title (although I do know a handful with the responsibilities). I know of only one person in the whole of Europe who has it – Philippe Borremans, the Chief Social Media Officer at Van Marcke Group in Belgium (who I interviewed for a recent WCG ThoughtLeader podcast). [...]

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