WCG ThoughtLeaders Podcast Interview With JetBlue’s Jenny Dervin

Posted by: in WCG ThoughtLeader Podcast Series on September 10, 2010
Jenny Dervin, Director of Corporate Communications for JetBlue, speaks with Matt Snodgrass, Social Media Director for WCG. Jenny talks about JetBlue’s stance on social media, the 2007 ice storm that thrust them into social media, the recent flight attendant incident, and using social media in a regulated industry.
JetBlue’s success in social media can be best summed up by Jenny’s statement that social media is now part of the company’s DNA.

By: Matthew Snodgrass

Group Director of Digital Strategy at NextWorks, partner of The W2O Group.

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