A year ago, WCG’s Neville Hobson and Bob Pearson highlighted 10 trends that will matter to every company in 2010. In this edition of the WCG ThoughLeaders podcast, Bob gives a retrospective look at 2010 and how things worked out for some of those trends, which serves as a backdrop to his predictive view of six top trends for businesses in 2011, focusing discussion on:
- The dawn of the Content Highway
- Blogs now equal websites
- The real tipping point for e-commerce is just around the corner
- Business-to-business apps are the untapped frontier
- Gaming will become mainstream for business
- Within two years, smartphones will out-ship PCs
The discussion concludes on pre-commerce, a concept Bob has embraced in his book Pre-Commerce: How Companies and Customers are Transforming Business Together to be published in March 2011. Bob explains what pre-commerce is and argues that companies need to be very good at it if they are to become leaders in e-commerce. (Follow or join in online discussion with the #precommerce hashtag.)
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About Our Guest
Chief Technology and Media Officer at WCG, Bob Pearson has a unique combination of social media, marketing and communications skills acquired during nearly 25 years at three Fortune 500 companies and a major consultancy.
Prior to WCG, he was Vice President of Communities and Conversations at Dell Inc, where he was responsible for developing an industry-leading approach to the use of social media, as highlighted in Groundswell. Before joining Dell, Bob worked for Novartis Pharmaceuticals as Head of Global Corporate Communications and as Head of Global Pharma Communications, where he served on the Pharma Executive Committee. Prior to Novartis, Bob was President of The Americas for GCI and was responsible for creating and building the firm’s global healthcare practice. He was previously Vice President of Global Public Affairs & Media Relations at Rhone-Poulenc Rorer (now Sanofi Aventis) and worked at CIBA-Geigy in both communications and field sales.
Bob is based at WCG’s office in Austin, Texas.