Financial services giant Citigroup has been developing an active presence in social spaces online over the past few years, with CEO Vikram Pandit starting blogging in early 2010, advertising for a ‘social media lawyer,’ embracing the social web particularly Twitter, and bringing on board Frank Eliason, a major influencer best known for his work in customer service innovation with social media when at Comcast.
In this interview, Citi’s Amy Kornbluth in London talks about how the company is also developing its presence and activities in the company’s Europe, Middle East and Africa region, as a core element of Citi’s overall communications and outreach strategy. She outlines the opportunities and challenges for an organization where the creation of the strategy involves engaging employees and others throughout the region with social media tools, providing opportunities for employees to engage and collaborate dynamically.
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About Our Guest
Amy Kornbluth is head of Employee and Client Communications for Europe, Middle East, and Africa (EMEA) at Citi. She oversees Citi’s EMEA employee and client engagement strategy of consistent, integrated communications utilizing traditional and new channels that together highlight Citi’s story. Key components of the approach are facilitating senior management outreach and utilizing social media to create employee advocates at all levels and facilitate knowledge and best practices sharing.
Amy joined Citi in January 2001 and held increasingly senior roles within Global Communications and Public Affairs in New York before transferring to London in July 2009.
Prior to joining Citi, Amy was the Membership and Marketing Manager for The Cornell Club – New York. She also worked in development and communications for Child Care Action Campaign and served as a Peace Corps Volunteer in Ethiopia from 1997 to 1999. She has an M.S. in Strategic Communications from Columbia University and a B.S. in Communication from Cornell University.