In a presentation at the SI Newhouse School of Public Communications at Syracuse University, Jim Weiss spoke on the theme of “The Age of Integrated Communication.”
The founder, chairman and CEO of WCG said that our marketplace is reforming, blending traditional advertising agency business with PR and interactive. In a wide-ranging discussion in this WCG ThoughtLeader interview, Jim advocates that PR is evolving into a serious business to become a central corporate sales, marketing and customer service function with the rise of social media where content and immediacy are the king.
Jim proposes a clear recommendation on how companies can take advantage of this and what the benefits to them are. And he outlines what’s on his trends radar for 2011 – what should companies be focused on in the coming year?
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About Our Guest
Jim Weiss is a senior corporate communications counselor with nearly 25 years of experience in strategic media and investor relations and marketing communications focused primarily in the healthcare, medical device, biotechnology, pharmaceutical, and life sciences industries, with expertise in consumer products and technology.
He has been involved in nearly every aspect of corporate communications, including investor relations, annual report writing and design, crisis communications, U.S. and international media relations, government affairs, product marketing communications, collateral/press material development, web site design and content development, marketing and promotion, professional relations, symposia development and coordination, hospital PR department liaison, third-party advocacy group liaison, media and presentation training, direct-to-consumer advertising, product placement, and celebrity endorsements. In 2010, Jim was named to PRWeek’s PR Powerlist, which ranks the top 25 communications professionals.
Before founding WCG a decade ago, Jim was director of corporate communications and investor relations at medical device start-up, Heartport, a pioneer in minimally invasive cardiac surgery. Prior to Heartport, Jim was director of worldwide product communications at Rhone-Poulenc Rorer Inc (now Aventis) in its Paris headquarters. His career includes time with Genentech coordinating communications on behalf of its lead products in the early to mid-1990s; he also led strategic public relations programs for such clients as Novartis, Procter & Gamble, Bristol-Myers Squibb Company, Pfizer, SmithKline Beecham and DuPont when he worked at some of the world’s leading public relations agencies including GTFH Public Relations and Hill & Knowlton.
Jim is based at WCG’s headquarters in San Francisco.