In today’s environment, the customer drives the success of a brand. WCG’s model for how we listen, learn, and interact with customers starts with the 4 A’s: the framework for a continuum of communication and decision making that span across all points of engagement.
Hand in hand with the 4 A’s are the 4 L’s: a process that enables us to influence decisions regarding the customer’s relationship with our brand. Collectively, the 4 A’s and the 4 L’s add up to become The Engagement Span (ES).
In this WCG ThoughtLeader podcast, Paulo Simas, Chief Creative Officer at WCG, explains what The Engagement Span is, describes the 4 A’s and 4 L’s and how each element fits together to form The Engagement Span to achieve an impact for clients.
Paulo argues that ES is a dynamic framework for engaging current and future customers. He believes that by merging behavior with insight, we create an effective blueprint for powerful communication.
Finally, he offers advice to companies on what they need to do to prepare and be ready for The Engagement Span.
- Download the podcast (MP3, 6.3Mb, 13:41)
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About Our Guest
After more than 6 years as a creative director servicing clients such as the Disney Stores and The Australian Tourism Commission in Los Angeles, Paulo Simas founded ODA in 1998 where he has developed marketing programs for luminary brands such as Hitachi, HP, Domaine Chandon and Motorola. He possesses strong expertise in developing life sciences brands, working with a broad array of medical device, diagnostics and pharmaceutical brands including Cepheid, ev3 (formerly FoxHollow), Medtronic, and Pfizer. In January 2009, ODA was acquired by WCG and Paulo now serves as the chief creative officer of WCG, managing the studio design team.