WCG ThoughtLeader Interview: Jennifer Kokell, Pfizer

Posted by: in WCG ThoughtLeader Podcast Series on March 10, 2011

pfizertwitterThe results of the 2011 Young PR Professional of The Year Award, organized by PR Week magazine, will be announced today.

Among the young PR professionals waiting to hear those results is Jen Kokell at Pfizer (a WCG client).

In this WCG ThoughtLeader interview, Jen talks about what she’s learned in her career to date, her contribution to helping make Pfizer’s Twitter account the best in the industry and shares some insights on today’s fast-changing communications world from a young PR professional’s perspective.

About Our Guest

jenniferkokellFor the past six years, Jennifer Kokell has worked as a Specialist in External Affairs and Communications for Pfizer Inc., the world’s leading research-based biopharmaceutical company.

Jen is the editor of the Global News Roundup, an internal company-wide daily global news service she created to provide colleagues access to industry news from around the globe. In addition, she is responsible for the company’s media monitoring, global press release distribution and serves as a media liaison in the United States for Pfizer’s Global Health Fellows and Corporate Responsibility initiatives. Jen played a key role during Pfizer’s acquisition of Wyeth as well as numerous corporate and leadership announcements working closely with policy, legal, regulatory, investor relations, marketing, sales and internal communications to ensure a consistent and appropriate message platform. She also manages and serves as the official face of Pfizer’s industry leading corporate Twitter page @pfizer_news.

Jen is a member of the Social Media Business Council and the Hudson Union Society. She holds a Bachelor of Arts degree and is currently pursuing her Master of Science in Public Relations and Corporate Communication at New York University.

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  1. Effective tweeting by pharma companies | health socially linked to this post on February 22, 2012

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