For anyone who’s seen the recent film, The Social Network, there’s no denying that social media and digital tools are changing… have changed… the way that we communicate. In many ways, the Facebook story is the new American Dream. Yet, for every Facebook, Twitter, YouTube, or Foursquare, there are hundreds of other internet startups that were founded with the goal of changing how we communicate digitally.
Ten years ago, when I set out to start a communications agency from my small, mal-furnished apartment, I was not one of those people. Digital was still a flash in the pan and the bubble had recently burst. My goal when I founded WCG was to change how companies communicate with their audiences, and to do it at a different kind of agency.
Digital communications today, in particular via social media, are one of the primary ways in which we are achieving that same goal. That is why I’m both proud and thankful for the incredible digital team and capability we’ve built at WCG. Most important, though, I’m thankful for the clients who have helped us get there. Both from the standpoint of partnering while we have grown and in pushing our team to continually innovate, our clients are the reason that we are recognized today as Digital Agency of the Year by The Holmes Report.
With more than 40% of our account staff now in creative, interactive, or social media, it would be easy to credit this recognition to our digital team. The reality, though, is that it takes an entire agency to consistently deliver results. I’m proud of our entire firm’s commitment to changing how we communicate so that we continue to deliver for our clients who have been so supportive in getting us where we are today.
So, from all of us here at WCG…. THANK YOU!