Location-based Marketing Keynote — Is LBS for Real?

Posted by: in location-based marketing, Social Media Insights & Trends on May 24, 2011

Tomorrow, May 25, I have the pleasure of keynoting at BlogWorld Expo alongside my friend and co-author of Location Based Marketing for Dummies, Mike Schneider. We are talking about location-based marketing and will be joined by three of the largest brands in the world — Disney, Pepsi and American Express. What’s most exciting is the fact that all three have launched meaningful campaigns that have garnered significant media coverage.

The three esteemed panelists that will be joining us are:

While Mike and I will discuss the merits of location-based marketing with three very smart brand ambassadors, we’ll also drill down into the nuts and bolts of their programs, how they are working, what results they’ve seen to date and more importantly, will they lead to bigger and better things. We will also focus on the value of LBS for building loyalty, increasing engagement and ultimately create referrals and real business.

If you’re here at BlogWorld Expo, hopefully you’ll join us. If not, you can either follow along on the Twitter stream under the hashtag #bweny. They will also be live-streaming the panel so be sure to check out the hashtag for deals.

There’s still time to ask us questions too. Just leave them in the comments below.

By: Aaron Strout

Aaron is the President of WCG, one of the three agencies under the W2O Group umbrella. He is a regular contributor to Marketing Land and a co-host of video podcast, Live from Stubbs.

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Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on Amazon.com! http://amzn.to/bAmvFN. Join the conversation #precommerce.

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