What Brand Marketers can Learn from Talking Animal Videos

Posted by: in Social Media Insights & Trends on May 14, 2011

By a show of hands, how many brand marketers would like to get 100 million views on their videos? I thought there might be a lot of you…

That’s exactly what YouTube’r Klaatu42 has managed to do with his Talking Animals video channel.  The secret to his success?  You guessed it – videos with talking animals in them.  The most recent one, uploaded on May 1st (two weeks ago), has already amassed over 19 million views.

So what?  Why is this relevant for brand marketers?  We all know that LOLcats and funny animal videos have been popular on YouTube since the day it launched.  Some have even speculated that videos of cats playing piano alone accounted for at least 25% of the $1.65 billion sticker price when Google bought YouTube.

The important takeaway from the success of Kaatu42 is this:  Keep it simple.  We spend so much time inside of companies trying to ideate the next big, viral, disruptive style of video.  Yet, consumers have already shown us the things that entertain them.  You can see it in the view counts.  All it takes to reach them is good execution and a slightly unique spin on a popular type of video.

The key to this sort of social media phenom is that we actively study and learn from it.  It is easy to dismiss Kaatu42 as, “of course people watch funny animal videos… that has nothing to do with my brand.”  The challenge is to instead dissect the elements of his success and figure out how we can apply those same principles to something that does relate to your brand.

In the meantime, enjoy this video of the Ultimate Dog Tease.  Bet you can’t watch it just once…

By: Paul Dyer

Leader, Media + Engagement

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