The Too-Quiet Debate Over Whether Obesity is Socially Contageous

Posted by: in Healthcare Insights, Medical Communications on June 23, 2011

In December, I wrote about the brouhaha that was started when the journal Science published a paper suggesting that specific bacteria could survive by using arsenic in their DNA rather than the phosphorus molecules that all other living things rely upon. Those findings were immediately questioned — in blogs, on Twitter and in the mainstream press — and I saw a turning point in the slow, deliberate way in which scientific debates progress.

But this week, I’m questioning whether the rapid reaction to the arsenic paper was really the start of a trend. A new paper just published questions one of the more intriguing scientific findings of the last decade: the idea that obesity is “socially contagious.” The original research, published by Nicholas Christakis and James H. Fowler in the New England Journal of Medicine in 2007, found that people were hugely more likely to become obese once their friends became obese, a pull so strong that it even impacted friends of friends. But the new paper, published by Russell Lyons in the lesser-known Statistics, Politics, and Policy, holds that the NEJM study has its stats wrong.

I don’t know statistics well enough to wade into the debate, but what is was remarkable is how little debate there is, at least out in the open. The new critique was published 4 years after the original research (in no small part because of difficulty finding a journal to publish the results) and wasn’t aired in any meaningful way ahead of time. The authors of the NEJM paper in question have launched a rebuttal to the critique with a draft journal article of their own, responding in part to a draft of Lyons’ paper. That hasn’t received  much attention, either. (Christakis said last year, in an interview for a rare article on the controversy, by Slate, that the subject was best  discussed in the peer-reviewed press.)

In some ways, this is the way that science is supposed to work, through thoughtful, slow peer review. But that slow pace no longer serves the end of science. Christakis and Fowler’s original research — right or wrong — has become canon, and it doesn’t seem likely that this late objection to their statistics will change the popular perception of the idea, which has already been cited more than 200 times in the medical literature. A draft of Lyons’ work has been out there for more than a year, but with the exception of a couple of small articles, a few blog posts and a handful of tweets, his paper has been paid little mind. The strictly academic discourse might be all well and good if the original research was a topic of interest only to academic specialists. But it wasn’t: it was front-page news in New York Times. Waiting months or years for objections stifles discussion at the exact moment when we are more in need of that debate.

Contrast the obesity flap  to the arsenic paper, where the immediate and robust debate helped immediately elucidate the strengths and flaws of the published paper. By the time the official reactions to the publication were made available by Science last month, 6 months after the initial blowup, they added little to the narrative. The community was already educated, and they had already had a chance to consider all the viewpoints while the issue was still fresh. Not so with obesity and social networks.

I don’t want to suggest that the peer-review process is a dinosaur and should be scrapped in favor of he-said, she-said science-by-blogging. But there is a need for both approaches. Eschewing discussion out in the open diminishes our ability to learn at the moment we are most curious, and it hides serves to hide real and important discussions that the media and public need to hear. In the aftermath of the Lyons paper’s publication, at least one doctor has wondered aloud if journalists should have done a better job with stats and the skepticism four years ago. But that’s unfair to reporters; when the scientific community isn’t willing or able to have a real-time discussion about stats or skepticism, the ability of the media (or communications pros, for that matter) to fill that gap so is made considerably more difficult.

By: Brian Reid

Brian Reid is a managing director at W2O Group, where he oversees influencer relations. He is a former journalist who believes content really is king.

Find me on: Twitter
Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on! Join the conversation #precommerce.

3 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

  1. Actually, I was wondering aloud whether or not those same journalists that covered the original paper, would cover Lyons. I don’t for a moment expect journalists to have the statistical chops to critique the paper, but if a journalist covered the original paper, wouldn’t it behoove him or her to cover the rebuttal?

  2. Dr. Freedhoff —

    Thanks for the comment. I’d love to hear journalists chime in on the question.

    I suspect there are a number of factors at play. For one, the original finding was provocative *and* had the NEJM stamp of approval. It could be appreciated by lay readers. It was an attractive story. The rebuttal, however, has to do with lesser journals and statistics and isn’t as immediately compelling to the reader. And the fact that the issue is years old further diminishes the news value. In a world of limited resources, media have to make those judgment calls.

    And that’s why I think that the “we’ll only debate via peer review” does everyone a disservice. If the arsenic critiques took four years to bubble to the top, a huge number of people who ended up covering the controversy would have moved on.

    It’s good that your raising the issue, though. I’m curious to see what it will take for this issue to again attract attention.

    — Brian

  3. Peter Jones said

    Your article is nice, I read your article to learn a lot and hope to see your next article, look forward to your masterpiece, you can also see our ball gowns information, I hope it can give you You some convenient.

Some HTML is OK


(required, but never shared)

or, reply to this post via trackback.