About a year ago I put my hat in the ring to write a book about Analytics; I did not know what the title of it would be then, but when I found my publisher (or, more accurately, when we found each other), McGraw-Hill, who chose the title for me – Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics.
My book was just published on July 19th, 2011, a full month ahead of schedule, and is also appearing in Europe, particularly in the UK, where a book signing is set for September 27th at the Hospital Club (will have the details on that event in a few weeks).
I wrote the book while working here, at WCG, in a supportive and open minded environment for an author – it helped provide insights that informed aspects of my book, while helping me to formulate the best technical and work-flow solutions out there, today – more or less, what my book on social analytics is about, anyway. Still, I can not underscore more how helpful being at WCG continues to be.
The information within Social Media Analytics can further any company or organization that adopts it.
What’s in the book?
While writing the book, I posited International Monitoring and Analytics is crucial to master and I wrote an entire chapter on it – Chapter 3, which lays out the challenges to effective monitoring and measurement here, and provides recommended solutions to the Modern Tower of Babel which is commonly called the World Wide Web.
Social Media Analytics is not really a “how to book”, it’s more of an examination of the challenges and opportunities present in Social Analytics, yet, there is enough practical guidance contained in Chapters 2, 7 and 8 to satisfy most readers who want to build scorecards of their own.
In Chapter 10 there is an great interview with Giles Palmer, founder and CEO of Brandwatch, a popular monitoring platform in the UK that is making inroads in the United States; the interview is a description of how Brandwatch was built from the ground up – perhaps the first time anyone from a monitoring analytics platform shared the details of platform creation and challenges. I went to Brighton UK in November 2010 to interview Giles personally, and you can judge the results for yourself.
There’s also an interview with Brandtology earlier on in the book – Brandtology is a large monitoring platform focusing on international issues and intelligence, and another case study by Synthesio of the Accor Hotel chain.
I don’t think there has ever been a book on the subject of Analytics, Social Media or otherwise, quite like mine – it may very well be that reading it will suddenly make the world of social media, and the analytics around it, make sense. I certainly hope so.
There’s so much more in Social Media Analytics than information about platform vendors and the challenges they face in organizing the world’s information in the way they do. In a very real sense, reading my book will change your world view on what is it possible to achieve in Social Analytics, how much it may end up costing, and the value coming from it.
Here’s some details of my book tour, so far, and here’s a clip from last Thursday’s book signing in NYC.