Podcast Interview With Marshall Sponder on Social Media Analytics

Posted by: in Analytics, Inside WCG on August 25, 2011

Matthew Snodgrass speaks with Marshal Sponder who has authored a new book, Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics. He shares with us the requirement for effective social media analytics and the tools to use.

By: Matthew Snodgrass

Group Director of Digital Strategy at NextWorks, partner of The W2O Group.

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