Podcast with Aaron Strout on LBS Marketing

Posted by: in Communication Strategy, location-based marketing, Marketing Insights, Social Media Insights & Trends, Thought Leadership, WCG ThoughtLeader Podcast Series on August 17, 2011

WCG’s Matthew Snodgrass interviews Aaron Strout, Head of Location Based Marketing for WCG, who has co-authored a new book, Location Based Marketing For Dummies. Aaron takes us through the ins and outs of LBS for businesses big and small as well as some tips for first-timers. For more of Aaron’s tips on LBS, click here.

By: Matthew Snodgrass

Group Director of Digital Strategy at NextWorks, partner of The W2O Group.

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Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on Amazon.com! http://amzn.to/bAmvFN. Join the conversation #precommerce.

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  1. Location-Based Marketing for Dummies | Common Sense linked to this post on September 7, 2011

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