Interview With Stubb’s CEO Matt Gase

Posted by: in Austin Social Media, Communication Strategy, Thought Leadership, WCG ThoughtLeader Podcast Series on September 29, 2011

Matt Gase is the President and CEO of Stubb’s Legendary Bar-B-Q in Austin, TX. In this WCG ThoughtLeaders Podcast, Matt tells us why Stubb’s chose to get involved in social media and how they use social media to connect with their fans in Austin — and fans of their famous sauce — around the country. Find out more at

By: Matthew Snodgrass

Group Director of Digital Strategy at NextWorks, partner of The W2O Group.

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Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on! Join the conversation #precommerce.

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