New People Tapped to Enhance Content Strategy, Workflow Systems and Global Communications to Benefit Clients

Posted by: in Inside WCG on October 31, 2011

I regularly speak and write about change, adaptability and innovation, and try to live by these ideals daily. “Adapt or Die,” the title of a recent blog I posted, are words that continue to drive strategy for WCG.  We are in a state of perpetual positive change – to innovate, exceed client needs and create next practices to gain a competitive edge.

Ultimately, we are creating synergies across the agency and a more solid infrastructure that supports us as we scale and continually enables us to exceed client expectations.  That’s why we are hiring people who have real world, hands on experience coupled with an approach that can, and will, knock down silos and barriers to ensure we are delivering the most integrated and innovative communications solutions to our clients.

The new hires include Joyce Griggs, Managing Director, Content Strategy; Kieran Walsh, Managing Director, Healthcare; and Snev Dorsonne, Group Director, Systems & Workflow.

All come from diverse backgrounds to enhance our ability to offer integrated and innovative solutions to clients through content strategy, workflow systems and global communications best practices.

A little background on the additions to our team so you can get to know them:

Joyce joins WCG from Centron where as one of the company’s managing directors she led integration between traditional advertising and content and strategy including KOL engagement.  She has over 15 years of experience in strategic planning, early product commercialization, content creation and multichannel distribution for the pharmaceutical industry. She was a Brand Chemist across the J&J CNS and HCV businesses, while at WPP. She played a leadership role in one of the largest healthcare business consolidations in WPP’s history. Griggs will lead the content strategy group and will continue to help WCG further differentiate itself by redefining medical communications and establishing new offerings across clients.

Snev has played key roles in helping to shape 360 workflow solutions designed to provide strategy and cost efficiencies in marketing and procurement at companies such as AgencyRx, a CDM/Omnicom company where she most recently served as SVP, Director of Workflow Systems.  She has over 20 years of operations, project management, re-engineering and leadership experience. Dorsonne will institute a multitude of training, leadership and fiscal best practices to help WCG innovate and further integrate as it scales for growth.

Kieran joins WCG from Kelton Research, one of the fastest growing market research companies in the US, where he served as a Principal of the company. He has over 20 years of experience as a marketing executive in global advertising agency management with such agencies as J. Walter Thompson, Digitas, Lowe Worldwide, BBDO, and Saatchi.  Walsh has led blue-chip accounts including Johnson &Johnson, Procter & Gamble, Pfizer, and Campbell’s, Sanofi, Wyeth and others.  He joins WCG to further develop the agency’s global presence and ensure integration of offerings to healthcare clients.

Stay tuned for more news of industry leaders joining us in creating the positive future of communications.

By: Jim Weiss

Chairman & CEO, W2O Group

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One Response

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  1. Jim, I love the positive vibes of this post. I’d say that when it comes to the topic of innovation though, it doesn’t always have to be high tech to gain a competitive advantage. Sometimes, making things much simpler can make a huge world of difference. Cheers!

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