Facebook will roll out today 60 new apps that will work with the new Timeline format to allow users to better share their experiences with others as they happen. Similar to apps that are already in place (like music and video), these apps that range from fitness (MayMyRun) and events (Ticketmaster) or even food (Foodspotting, Snooth) will allow users to share with others concerts they are planning to see, the food they are eating, or where they are currently shopping. When users add an app to their Facebook timelines, they can control whether activities they do on that app appear on their timelines. They can also determine who gets to see these updates.
For example, a consumer could use one of the new apps to share that they found the best tiramisu in Austin, Texas at Grove Wine Bar or that they are busy pinning cool products they’d like their husbands to buy them for Valentine’s Day on Pinterest.
What This Means for Brands
Brands now have a better chance of appearing in user’s news feeds as these apps will help encourage users to share even more experiences as they are happening in real time. These apps move beyond just where users are to what they are doing, who they are with, what they are interested in and which brands they are interacting with to provide more insight into a user’s story.
To add apps to your Timeline, visit https://www.facebook.com/about/timeline/apps.
Initial list of apps that have been announced:
*List provided by Mashable