Shift Work Sleep Disorder: a Top 10 List

Posted by: in Healthcare Insights, Social Media Insights & Trends, Thought Leadership on January 24, 2012

Studies have shown around 3.75 million Americans potentially suffer from Shift Work Sleep Disorder (SWSD), a medical condition typically diagnosed among workers of non-traditional hours. That’s around 1% of the U.S. population.

With WCG’s experience in the healthcare industry, we work with companies that provide treatments, devices and other products indicated for hundreds of health conditions each year. But it’s still humbling to learn about a condition like SWSD that affects so many people, and yet so few know they suffer from it.

For greater context, individuals suffering from SWSD typically work rotating shifts, the night shift or on irregular schedules (in other words, not 9 a.m. – 5 p.m.), often resulting in excessive sleepiness, difficulty concentrating, headaches and lack of energy. These can develop into more serious conditions such as insomnia or depression, or even result in serious accidents on the job.

To help shine a light on this issue, SharecareNow, powered by WCG published the SharecareNow 10: Shift Work Sleep Disorder, identifying the most prominent online influencers addressing SWSD and other sleep disorders within shift work industries:

  1. Dr. Michael J. Breus, SharecareNow 10: Shift Work Disorder
  2. Brandon Peters, M.D., – Sleep
  3. American Academy of Sleep Medicine, Sleep Education Blog
  4. Lisa Shives, Sleep Better Blog
  5. Cleveland Clinic,
  6. National Sleep Foundation,
  7. Deborah Kotz, – Daily Dose
  8. Anahad O’Connor, New York Times – The Well Blog
  9. Dr. Steven Y. Park,
  10. Dr. Catherine Darley, Naturopathic Sleep Medicine Blog

These experts and organizations expose a shift in how patients are seeking resources and information on how to treat their health conditions. In addition to relying on primary care or specialist physicians, patients are increasingly taking an active role in their treatment, seeking out numerous sources of information. And, in the case of chronic or long-term conditions, they’re following regular sources of relevant content like blogs, forums, news and Q&A platforms, and ultimately becoming a more informed patient.

So whether those suffering from SWSD read an article from Anahad O’Connor, or follow Dr. Breus’s blog, or research the condition on, these influencers have the ability to help patients find the right information, learn how to apply it, and finally receive the support they need.

With the SharecareNow 10 series of influencer lists, the focus is on sharing insights in a way that the average person can benefit and improve their health in a meaningful way. This is how health will be transformed.

Bob Pearson & Adam Pedowitz

Disclaimer: WCG works with a number of pharmaceutical companies, including some that provide treatments for shift work sleep disorder. These clients have not participated in this analysis.

By: Adam Pedowitz

A New Jersey native, Adam is a Director in WCG's Corporate & Strategy team in Austin, Texas.

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Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on! Join the conversation #precommerce.

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Continuing the Discussion

  1. Insomnia and shift work – changes that will kill your sleep, and you! | MYHEALTHCAREBLOG.NET linked to this post on September 9, 2012

    […] work. The constant battle against insomnia may even encourage people to seek other employment. Insomnia and shift work – changes that will kill your sleep, and you Many people who work at night b… in different types of jobs are affected. The majority of those affected are manufacturing, […]

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