Flickr users get excited! Big UI changes are coming to improve your experience on February 28th. With Pinterest, Instagram and other photo-sharing platforms becoming ever more popular, Yahoo! has announced plans to upgrade Flickr with a new layout, better functionality and a larger focus on community and consumption according to TechCrunch. So, what to expect?
- Limited whitespace, larger images (somewhat similar to Pinterest)
- New photo viewer that makes it easier to browse, gather information straight from a gallery
- New uploads page (called the Uploadr) with drag and drop interface
- Ability to see full preview of image while its uploading
- An improved workflow and easier ways to edit images while loading with fewer clicks
What does this mean for brands?
Well, for starters – a better, more robust user experience for consumers viewing their images. Better organization and tagging capabilities will help brands make their content more easily accessible online. And while some of the changes to the platform are still under wraps or to be slated for late 2012, it’s likely that given Flickr’s competition, we’ll see more engagement functionally and emphasis on using Flickr as a sharing community versus a library of multimedia content.
So, here’s a chance to refresh your content. Use the 28th as an excuse to go back and do some Flickr spring cleaning, like re-organize your content and make sure it’s all properly tagged to ensure your content is being found the easiest way possible online.