Location-Based Marketing Resources

**UPDATED AS OF May 16, 2012 for the Webcom Conference**

This morning I’m giving a talk at Jason Falls Explore Dallas Ft. Worth event. I have the good fortune of being on stage with social/location/mobile smarty, Adrian Parker — formerly of RadioShack and now at Intuit. Given the fact that we only have thirty minutes to talk, I realized that having a list of resources ready for folks that are interested in location-based marketing would be helpful. Then I thought, having a list of location-based marketing resources for ANYONE might be helpful.

Here is a good starter list of places you can go to read more about how businesses are using location-based marketing — some from me, some from friends, some from other smart people in the industry:

• WCG blog (a curated list of posts about location-based marketing)
• My SlideShare presentation on The Future of Mobile and Location-Based Marketing from Webcom 2012
• Latest data from Pew Internet on Location-Based and Geosocial adoption (May 2012).
• The Location-Based Marketing Association
• JiWire Mobile Audience Insights Report
• Momentfeed’s SoLoMo Manifesto
• Social Media Explorer blog (curated list)
• Location-Based Marketing for Dummies (the blog)
• Location-Based Marketing for Dummies (the book)
• My personal blog where I’ve written a lot about location-based marketing (curated list)
• Social Location Marketing by friend, Simon Salt (the book)
• Foursquare blog
• Twitter list of thought leaders in the location-based marketing space

If you know of a good blog, report or resource that’s missing, go ahead and add it in the comments and I’ll move it up  on the list.

By: Aaron Strout

Aaron is the head of location based marketing at WCG. He also helps clients with high level social media strategy. In his spare time, he blogs, podcasts, speaks, Twitters and BBQs.

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