Oscar coverage: The Dictator Dominates in Social Channels

Posted by: in Analytics, Communication Strategy on February 29, 2012

10 time Academy Award host, Billy Crystal, is renowned for the amount of time he puts into prepping for the Oscar’s. And while he spent three plus hours up in front of some fo the most influential people in the world during the 84th Academy Awards, it was the sixty second clip from the red carpet by funny man, Sacha Baron Cohen, that nearly stole the show. If you didn’t see the clip, Mr. Cohen — dressed up as his latest character, the “Dictator” — surprises uber-host, Ryan Seacrest, by spilling the supposed ashes of North Korean leader, Kim Il Jong, all over Seacrest’s tux.

Part of what drove this conversation is Sacha’s resonance with younger audiences. And to be honest, SBC is a lot funnier and more relevant than Billy Crystal. With that said, we also know that the Academy Awards needs to cater to a broad audience including Baby Boomers who may not be so enamored with Cohen’s antics. Either way, here’s an interesting take at which words resonated on Twitter during the show… and a quick snapshot of conversation about Cohen versus Crystal on Twitter.

Major tip fo the hat goes to WCG’s, Patrick Donnelly, for his analytics prowess and his ultimate ability to translate these numbers into a slick infographic. His point in doing so is that appearances aren’t always what they seem. And apparently… the amount of time you spend on the camera has little to no impact on what conversations you drive in the socialsphere.

By: Aaron Strout

Aaron is the President of WCG, one of the three agencies under the W2O Group umbrella. He is a regular contributor to Marketing Land and a co-host of video podcast, Live from Stubbs.

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