Analytics: The Tip of the WCG Spear

Posted by: in Inside WCG on March 30, 2012

This was an exciting week within the halls of WCG. The analytics team, now approaching 40 people, was assembled in Austin for two days of training and development. It was the first time that the entire group has been assembled to talk about our models, our work and, most importantly, share our collective experiences with the goal of producing high quality work for our clients.

The WCG analytics team has grown tremendously over the last three years. When I joined the team in January of 2010 we were in a small office outside of downtown and there were only a handful of us doing analytics work for clients. Now, the team brings a wealth of experience beyond social analytics. We have a strong, and diverse team now with skills in web analytics, search, and traditional market research. These new team members have come in and built on our strong footprint in social analytics.

These two days in Austin have left me super-charged to be back at a firm that places such a high value on analytics. WCG is unique because everyone has bought into the idea that analytics is at the foundation of everything we do. It’s one of the reasons I was excited to rejoin the firm back in January. Want the rest? Well, here you go…

  1. Executive leadership has a deeply rooted belief in the power of analytics Jim Weiss, Bob Pearson, Tony Esposito, Diane Weiser, Paulo Simas, Gail Cohen, Jennifer Gottlieb, Leslie Wheeler, Craig Alperowitz and a host of others at the senior leadership level believe analytics is at the foundation of everything we do. They’ve invested time and energy in helping to build analytics models that benefit clients, and also position the firm as an innovative thought leader in a very crowded space. For someone who works in analytics and had their value challenged frequently, having senior leadership approval is a comforting thing.
  2. Jim Weiss and Bob Pearson – I know I mentioned Jim and Bob above, but I want to call them out separately for taking a chance on me – twice! I asked to come back to a place that I left, and they welcomed me back with open arms They have also given me a simple mission: “Help us do great work for our clients and continue to innovate.” How can you not be charged up by something like that?
  3. The best analytics team in the business – As I mentioned above, the team has grown and added some incredibly strong people like Tim Marklein, Seth Duncan and Amy Jackson. If you don’t know them, you should. Keep watching for what the analytics team develops. Shock and awe doesn’t even begin to describe it.
  4. Brian Reid – There are not many people in communications whose opinion on the media I trust more than Brian’s. It could be because he was a writer at the Washington Post, but more likely it is his intense curiosity to understand the evolving digital landscape. I have had some great discussions about the topic of online influence with people who you might know better than Brian, but I’ll tell you that few (if any) will make you rethink your stance on the topic more than him.
  5. Everyone who has welcomed me back or believed I could make a difference when coming back – Again, it could be seen as cliché to say that it feels like I never left, but it’s true. It really feels like I never left. This group of people is literally too long to list, and I’d be afraid of leaving someone off. If I haven’t thanked you in person yet, rest assured that I will at some point soon.

So there you have it… I could literally list 60 reasons why I am happy to be back at WCG, but that would make for the longest blog post in history. It’s great being in a place where I feel like I belong. Lets keep doing great work for clients, and making some serious thought leadership waves. It is time to GO. AHEAD.

By: Chuck Hemann

Director, Analytics

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