Introducing W2O Group

Posted by: in Communication Strategy, Global Healthcare, Integrated Communications, Public Relations Practice, Thinking Creatively, Thought Leadership, w2o ventures on March 8, 2012

I am excited about formally announcing the creation of W2O Group, which will become the newly-formed parent company of WCG and two new firms, Twist and W2O Ventures. This network of complementary independent companies will offer integrated communications, business and technology solutions and the best teams to diverse organizations in industries ranging from healthcare to consumer goods, entertainment, automotive, aviation and technology.

We are now made up of the following:

  • W2O group is a small group of leaders who oversee all we do. It’s the parent of all of our companies, now and in the future. Bob Pearson, formerly WCG’s Chief Media and Technology Officer, who has played an integral role in the growth and evolution of the firm over the past three years, has been appointed President of W2O Group. I look forward to working closely with Bob as I have over the last few years to continue to evolve W2O.
  • WCG is the firm that you have known for 10+ years. Nothing has changed. Our commitment to you is as strong as ever.
  • Twist is our new firm that begins its first day with 45+ team members. Twist will chart its own course in the world of communications and marketing, while benefitting from all of our learnings. This will be led by my long-time colleague, Jennifer Gottlieb, who helped build WCG into one of the leading independent PR firms.
  • W2O Ventures is a new team that will build out new products, services, offerings and companies that benefit all of our clients. This will be led by Paulo Simas who joined our crew when we acquired design and advertising firm, ODA, a few years ago.

In addition to diversified, A-plus talent and clients who want to partner to innovate and drive their business in new ways, an essential common denominator to the company’s growth and W2O Group companies going forward is creating and utilizing customized and proprietary analytics in defining organizational issues and uncovering marketplace opportunities. In addition, the companies’ professionals translate and at times transform those analytics into engaging content that hits audiences from every angle – compelling, actionable, measurable and at times just plain eye-opening content.

To reiterate our rationale for organizing this way, here are two quotes directly pulled from our press release that went out this morning:

“WCG has experienced exponential growth over the last 10 years in large part because we have been able to evolve and keep pace with the rapid changes in the marketing, media and communications industries, something that remains key to our differentiation and value to clients,” said Jim Weiss, chairman and CEO, in explaining the rationale for the new organization. “This new organization benefits our clients and our people by allowing us to remain nimble, adaptable and responsive in smaller organizations while offering the best teams and solutions across the network – all still managed under one P&L. It also gives our talent more diverse career opportunities and the entrepreneurial culture and running room they tend to thrive in best.”

“Under the new W2O Group umbrella, we can optimally leverage talent, our proprietary competitive approach and resources across our expanding footprint,” said Pearson. “We will continue to be driven by innovation and reinvention to always offer ‘next practices’ to our clients, helping them to stay relevant and relatable to their constituencies to drive measurable business and organizational results.”

The result is that we will ensure we remain agile and client-focused while increasing our ability to create the best home for the most innovative leaders in our business.

By: Jim Weiss

Chairman & CEO, W2O Group

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Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on! Join the conversation #precommerce.

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  1. Hot off the wire. W2O Group formed as parent company to WCG and new firms Twist and W2O Ventures.

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