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Introducing W2O Group

I am excited about formally announcing the creation of W2O Group, which will become the newly-formed parent company of WCG and two new firms, Twist and W2O Ventures. This network of complementary independent companies will offer integrated communications, business and technology solutions and the best teams to diverse organizations in industries ranging from healthcare to consumer goods, entertainment, automotive, aviation and technology.

We are now made up of the following:

In addition to diversified, A-plus talent and clients who want to partner to innovate and drive their business in new ways, an essential common denominator to the company’s growth and W2O Group companies going forward is creating and utilizing customized and proprietary analytics in defining organizational issues and uncovering marketplace opportunities. In addition, the companies’ professionals translate and at times transform those analytics into engaging content that hits audiences from every angle – compelling, actionable, measurable and at times just plain eye-opening content.

To reiterate our rationale for organizing this way, here are two quotes directly pulled from our press release that went out this morning:

“WCG has experienced exponential growth over the last 10 years in large part because we have been able to evolve and keep pace with the rapid changes in the marketing, media and communications industries, something that remains key to our differentiation and value to clients,” said Jim Weiss, chairman and CEO, in explaining the rationale for the new organization. “This new organization benefits our clients and our people by allowing us to remain nimble, adaptable and responsive in smaller organizations while offering the best teams and solutions across the network – all still managed under one P&L. It also gives our talent more diverse career opportunities and the entrepreneurial culture and running room they tend to thrive in best.”

“Under the new W2O Group umbrella, we can optimally leverage talent, our proprietary competitive approach and resources across our expanding footprint,” said Pearson. “We will continue to be driven by innovation and reinvention to always offer ‘next practices’ to our clients, helping them to stay relevant and relatable to their constituencies to drive measurable business and organizational results.”

The result is that we will ensure we remain agile and client-focused while increasing our ability to create the best home for the most innovative leaders in our business.

Posted by on March 8, 2012.

Tags: , , , , , , , , , , ,

Categories: Communication Strategy, Global Healthcare, Integrated Communications, Public Relations Practice, Thinking Creatively, Thought Leadership, w2o ventures

One Response

  1. Hot off the wire. W2O Group formed as parent company to WCG and new firms Twist and W2O Ventures.

    by Maureen Lopez on Mar 8, 2012 at 2:11 PM

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At WCG, we have the honor of walking the halls of companies of all sizes and shapes every day.  It is an amazing experience.  The result is that we can often see trends emerging more quickly than a single company might due to this vantage point.  And this is our goal with Common Sense, our […]more →