Live from Stubbs… SXSW Style

Posted by: in Social Media Insights & Trends on March 9, 2012

Once a year, the digital hurricane known as South by Southwest (SXSW) hits Austin, TX. It’s a great place for content and conversations — particularly when it comes to getting a finger on the pulse of the latest trends in social, mobile and local — for companies big and small.

One of our company’s focuses this year at SXSW is creating great video content. In particular, we are leveraging a video podcast show we started last year called Live from Stubbs which is normally recorded over on the historic stage at Stubbs BBQ (acts such as Willy Nelson, Bob Dylan, Metallica and such have played there). Each show is comprised of two episodes, the first focusing on digital and social business trends, the second is a little more light-hearted and talks about music and BBQ. Guests have included word of mouth expert, Andy Sernovitz, Livestrong CEO, Doug Ulman and Pre-Commerce author, Bob Pearson among others.

To that end, WCG is proud to announce a special series of Live from Stubbs during this year’s SXSW that are sponsored by digital security leader, Gemalto. The interviews will take place from their lounge located at the Hilton Hotel in Gemalto Idea Next Lounge (6th Floor). Anyone is welcome as long as you have a SXSWi badge.

Friday, March 9 from 4:00 – 5:00 p.m.
Nick Holland, Yankee Group
Paul Bradley and Billy Tran, Gemalto

Saturday, March 10 from 3:00 – 4:00 p.m.
David Messenger, American Express
David Berkowitz, 360i
Jack Jania, Gemalto
Nan Edwards, Isis

Sunday, March 11 from 4:00 – 5:00 p.m.
Bart Bohn, ATI
John Moorhead, FISERV
Darren Kitchen, Hak5

Monday, March 12 from 4:00 – 5:00 p.m.
Wade Holmes, VMWare
Neville Pattinson, TBC
Joe Ross, CSID
Michael Bruemmer, Experian

If you want to come by and watch live, we’ll have live audio. If you prefer to watch live, we will also be Ustreaming the event [link coming shortly]. We hope you’ll join us!

By: Aaron Strout

Aaron is the President of WCG, one of the three agencies under the W2O Group umbrella. He is a regular contributor to Marketing Land and a co-host of video podcast, Live from Stubbs.

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Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on! Join the conversation #precommerce.

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