I’ll just get right down to it: Spike Jones has joined WCG. And we’re thrilled.
Why is this significant for WCG? Because Spike’s got real word-of-mouth marketing (WOM) chops –not just because he talks and writes about them, but because he actually has executed and delivered for clients.
He has proven we can bridge the gap between traditional PR and social media for clients. His work has brought online and offline marketing and communications together to create seamless customer experiences.
Spike’s are just the kind of real-world, no BS chops that will align with our culture and approach and make our proprietary offering even stronger.
If you don’t know Spike, he’s spent the past 15 years helping his clients build best-in-class brands and word of mouth ambassador programs for Chevrolet, AT&T, Fiskars, BMW, USAA, Gatorade and Best Buy to name a few.
He’s joining us from Fleishman-Hillard, where he was SVP of Customer Experience in their Digital division and at a WOM/branding boutique for 10 years before that. Spike penned the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements, which is a how-to guide for building WOM programs successfully and sustainably.
Spike is joining Brad Mays as Group Director of our Engagement team in Austin, and those two are joining forces to continue to build out a world-class group of forward-thinking professionals that can help our clients Go.Ahead.
Consider this: Pinpoint analytics lead to smart better informed insights. Those insights get translated into powerful, more precisely targeted and engaging customer experiences and engagement. And all of that can contribute measurably to achieving business results and enhancing bottom lines.
Further supplementing our own “next practices,” we think Spike can help us partner even more effectively and impactfully with our clients than ever before.
We’re barely three months into 2012 and it’s already shaping up to be another game-changing year. Here’s to all that’s yet to come.