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  1. Nice stuff Aaron. One thing I would add to what the folks you talked with mentioned is to do something outside of your brand scope. For example, if your a large insurance company, ask people what donut they prefer on National Donut Day…it’s unexpected and it has zero to do with insurance, but it reiterates that there is an actual HUMAN behind the page.

  2. Anonymous said

    Kyle – I couldn’t agree more. Sometimes being “interesting” means talking about something outside of the realm of business. Building on your example above, we all do this in face to face business settings when we ask people we’ve just met (or are trying to get to know) about the weather, their kids, their favorite sports teams, etc. Obviously a company needs to be careful to not stray too far afield otherwise people will start to wonder what their purpose is… but a little gratuitous conversation can be a welcome relief.

Continuing the Discussion

  1. Value, engagement + social media tools « LTCC BSN Blog linked to this post on June 5, 2012

    […] How do you create social engagement? A few large brands offer their perspective in this article. […]

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