The “Tweet” Seats

Posted by: in Corporate and Strategy, executive insights, gary grates, Thought Leadership on June 15, 2012

Most people can relate to having sat in the so-called “cheap” seats at a sporting or entertainment event.

But there is a new section being experimented with: the “Tweet” Seats.

At the Palm Beach Opera, a section has been carved out for people who are willing to not only attend a performance of say, Madame Butterfly, but also tweet about their experience during the performance.  Palm Beach is one example of a growing trend among opera-, symphony-, and theatregoers around the country attending free performances of popular shows and sharing their time with others through social media.

It’s all about taking advantage of the power of word-of-mouth marketing in the digital age.  Rather than rely on critics, promoters are relying on personal recommendations to create buzz and generate sales.

Early results from such outreach have been overwhelmingly positive meaning “Tweet” seats may be on the way to replacing “cheap” seats at your local sporting or entertainment venue.

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