Forget the Balance, Embrace the Work-Life Blend

Posted by: in Thought Leadership, twist, w20 group on July 20, 2012

Jennifer Gottlieb, Practice Leader of WCG’s sister company Twist Mktg, has been working on her “work-life balance” for more than 20 years. In that time, she’s realized that it’s not about balance – it’s about blend! She doesn’t see technology such as her Blackberry to be a constraint, rather, she sees it as the key to her freedom. As more Millennials move in to the work force (they will make up more the 46% of the workforce by 2020), she’s pleased to see that they are looking for the same blend of work and life. To see her full blog post and her other insights, head over to the Twist Blog!

By: Aaron Strout

Aaron is the President of WCG, one of the three agencies under the W2O Group umbrella. He is a regular contributor to Marketing Land and a co-host of video podcast, Live from Stubbs.

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Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on Amazon.com! http://amzn.to/bAmvFN. Join the conversation #precommerce.

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