All of us think about the health of ourselves and our families every day, whether it is to exercise more to lose a few pounds or to valiantly fight stage IV cancer.
It is part of life.
And it doesn’t need to be this hard.
In the past, technology wasn’t advanced enough for us to reach our families effectively, so we did big advertising campaigns to generate awareness or drove people in mass to 800 numbers or we sent out emails to millions of people, hoping that a portion of the people we would reach would benefit.
Wow, is that wasteful. It’s the equivalent of being 100 pounds overweight. You know what you are doing isn’t working, but you keep doing it. You know there is a better way.
Well, technology is now allowing us to go on a diet, one that ensures that our future outreach efforts will be highly efficient and targeted to the right people at the right time with the right message.
As a firm, we have built a significant expertise in analytics with more than 50 people 100% focused on how to provide insights for our clients every day. We have added in big data expertise with the acquisition of Ravel earlier this year, so there is no amount of data too large to analyze. We’ll look at three years of data or an entire retail footprint or all of the physicians in the U.S. to find our answers.
One thing we have noticed is that no one in the healthcare industry knows how to build disease pathway models that can show the exact online habits and influence of people at each stage of a disease or disorder. After all, we know that as a disease progresses, so does our need for knowledge. We search differently, look to different influencers, interact with different members of our family and much more.
This is why we are all excited at W2O Group to partner with LiquidGrids.
We are going to build the world’s first disease pathway models that show what is happening during each stage of disease. We are going to make it easy for doctors, patients, families and industry to work on one outcome together – our health.
When we work late at night or on the weekends, our team doesn’t get too concerned. We’re working to transform health for your family and ours.
We’ll go as fast as we can.
Bob Pearson & Jim Weiss