Top 10 Health Care/MDigital Life Blog Posts of 2012

Posted by: in Analytics, Communication Strategy, Corporate and Strategy, executive insights, Global Healthcare, Healthcare Insights, Healthcare Technology, Integrated Communications, Marketing Insights, MDigitalLife, Medical Communications, Medical Devices, Pre-Commerce, Public Relations Practice, Social Media Insights & Trends, Thought Leadership on December 21, 2012

Year end is always a great time to look back and assess what worked and what didn’t from a business perspective. This includes marketing campaigns, content efforts, social media engagement, sales activities, etc. In particular, reviewing which posts on your corporate or personal blog resonated can be a helpful way to better understand your customers’ and prospects’ interests. Not only is it a good reminder to focus on what works (you’ll notice that four of the top ten blog posts are list based), it’s also an excellent time to catch up on content that we may have missed in the hustle and bustle of our busy day to day lives.

In conjunction with this post, I put together a similar post calling out our top 10 social media posts of 2012. Because our roots (and many of our customers) sit in the health care/pharma space, I thought that it was only right to compile a list of the top 10 health care/MDigital life blog posts as well. And to be clear, what my colleague, Greg Matthews, has done with his MDigital Life project has been nothing short of amazing (just read a few of his posts to get a better sense of the project). In addition to Greg, we are also lucky enough to have former Washington Post blogger and current head of media outreach, Brian Reid, contributing to our blog. You’ll notice that Greg and Brian pretty much dominate our top 10 list and that’s among a group of several other very capable bloggers.

Onto the top 10:

  • Call for Submissions: WCG Hosts HealthCare Social Media Review #3 Next Week by Greg Matthews (14,887 views | 75 Retweets) – Greg’s formal call for submissions on behalf of the Health Care Social Media Review (HCSMR) awards. Goal is for people to nominate physicians using social media in an innovative way. Apparently this struck a nerve!
  • HealthCare SocialMedia Review #3: The Digital Doctors Edition by Greg Matthews (12,884 views | 77 Retweets) – Greg’s 3rd edition of the Healthcare Social Media Review — a wrap up of the work submitted on the subject of “Innovative Uses of Social Media By and For Physicians.”
  • 14 Ways Pinterest Can Improve Health and Medicine by Brian Reid (5,660 | 113 Retweets) – What do you know? Social media and health and medicine really can work together. Brian Reid goes into great detail about photo sharing site, Pinterest’s role in this post.
  • #JPM12: 4 Charts Showing J.P. Morgan’s Twitter Impact by Brian Reid (4,267 views | 85 Retweets) – Brian talks about the growth of the use at Twitter (and its impact) at the 8,000 person health care/PR conference put on by J.P. Morgan every year in San Francisco.
  • Remembering the WSJ Health Blog, and What It Can Teach Us by Brian Reid (3,992 views | 82 Retweets) – Brian shares three lessons learned about why journalism is difficult and lessons learned from the death of the WSJ’s health blog.
  • Kent Bottles, MD – The MDigitalLife Interview by Greg Matthews (3,843 views | 61 Retweets) – An interview with Dr. Kent Bottles, a Senior Fellow at The Thomas Jefferson University School of Population Health in Philadelphia (among many other things). During the interview, Greg talks to Dr. Bottles about his use of social media.
  • John La Puma, MD – the MDigitalLife Interview by Greg Matthews (3,269 views | 20 Retweets) – An interview with Dr. John La Puma, an MD focused on internal medicine. During the interview, Greg talks to John about his use of social media and the influence of his dad who wrote ad copy for a living.
  • Dr. Bryan Vartabedian – The MDigitalLife Interview by Greg Matthews (3,220 views | 46 Retweets) – Greg interviews Dr. Vartabedian, a pediatric gastroenterologist who studied at the University of Massachusetts. Over the last three years become one of the leading thinkers on the the role of social media in medicine.
  • The FDA and Social Media: What the Headlines Got Wrong by Brian Reid (3,116 view | 47 Retweets) – Brian’s gentle criticism of the Food and Drug Administration’s (FDA) announcement back in January providing guidance on how companies may respond to inquiries about off-label use of marketing drugs and devices. Unfortunately, the announcement was more of a non-announcement.
  • Dr. Howard Luks – the MDigitalLife Interview by Greg Matthews (2,686 views | 37 Retweets) – Greg’s interview with Dr. Howard Luks and how he is using video to better communicate with his patients.

The themes that are emerging are a) interviews with doctors using social media are of interest b) the impact of social media on health care is also resonating with anyone in the health care space. Is there a post on the WCG blog that you really liked this year that’s not on the list above? If so, feel free to include in the comments below.


By: Aaron Strout

Aaron is the President of WCG, one of the three agencies under the W2O Group umbrella. He is a regular contributor to Marketing Land and a co-host of video podcast, Live from Stubbs.

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