2012 was a huge year for social media. The whole internet rallied against Congressman Lamar Smith‘s Stop Online Piracy Act (SOPA). The music video for Korean pop star Psy‘s runaway international hit Gangnam Style hit 1 Billion views, surpassing Justin Bieber‘s Baby to become the most-viewed video ever on YouTube. NASA put another rover on Mars and broadcast the landing on YouTube. These and a hundred other moments defined 2012 through social media.
And Mashable reported all of it.
Pete Cashmore‘s blog Mashable was one of the first social media blogs and quickly became the biggest. And, when it comes to using social media to reach and engage an audience, Mashable is second to none. In 2012, Mashable had an estimated 1.8M monthly visitors per month. On top of that, Mashable content gets shared on average 3.0M times per month on Twitter, Facebook, and StumbleUpon alone. Mashable content gets shared more than it gets viewed.
As such an important player in the social media space, it’s interesting to view social media through the lens of Mashable’s footprint there. Here’s how Mashable’s content fared on social media in 2012: