Designing the Agency of the Future

Posted by: in Communication, Communication Strategy, Corporate and Strategy, executive insights, Global Healthcare, Insights, Integrated Communications, Jim Weiss, Marketing Insights, Social Media Insights & Trends, Thinking Creatively, Thought Leadership, w20 group on February 22, 2013

If you’ve been following us over the last couple of years, you’ll notice that we’ve talked a lot about “creating the agency of the future.” This has come not only in the form of interviews and blog posts but acquisitions and strategic partnerships.  Our goal is to walk the talk and execute against a blueprint that focuses on delivering consistently to our clients the best analytics, strategies, services and technologies to support their business goals and objectives.

The most critical factor to achieving our vision is by hiring the best and brightest people.  To that end, we are excited to welcome Kim Kraemer who has joined W2O Group in the role of managing director of business alignment and market planning, a role we need now that the business has grown and become more complicated and diverse serving multiple industries with a wide variety of offerings. Kim will spend half her time focused on business development and client service and half her time to help us strategically align our businesses geographically and by practice and discipline.

By way of background, Kim brings nearly 25 years of corporate and agency experience from the healthcare, life sciences and not-for-profit sectors, where she honed her business, branding and market positioning, culture-building and corporate communications skills. Her most notable in-house executive leadership roles include taking biotech company, Tercica, from start-up to IPO through first product launch to acquisition by French conglomerate, Ipsen. This also included helping form and lead brand strategy and ultimately the launch of Fortune 50, McKesson Corporation’s, $300 million e-health business called iMcKesson.

Previously Kim spent several years as Manager of Corporate Communications at biotechnology pioneer and powerhouse Chiron Corporation where she led product launch/PR activities across the company’s therapeutic, diagnostic, vaccine, opthalmic and technologies businesses. Kim likens that period to going to school and getting paid for it, after which she went to work with me at Heartport to launch their device company and its ground-breaking minimally invasive cardiac surgery products in the mid- to late 1990s.

She subsequently worked with me to build business in the earliest days of WeissComm.  Kim launched her agency career at Hill & Knowlton/New England in the biosciences division. She joined H&K after a stint in broadcast news at the ABC News affiliate in Providence, RI, following graduation from the University of Massachusetts.

Kim has spent the past 8 years building her own consulting practice focused on deploying her own “align” methodology as a management consulting tool for numerous biotechnology and healthcare companies. She’s an active member in the not-for-profit world, serving on the Board of Trustees for Marin Primary & Middle School and on the Board of Directors for Compass Family Services.  She currently lives in Marin County with her husband and three kids.

I am thrilled to have Kim back in the fold but, more importantly, I am even more excited about the skills and knowhow she brings to the table, which puts another key piece of the puzzle in place as we build the agency of the future.

By: Jim Weiss

Chairman & CEO, W2O Group

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