It’s Always Been About the Patients – And It Still Is

Posted by: in Communication, Healthcare Insights, Inside WCG, Integrated Communications, Medical Communications on February 27, 2013

Reflecting on my nearly nine years driving healthcare communications at WCG, I’ve seen the company evolve and innovate to meet the changing communications needs of our clients and the patients they serve. We’ve educated countless patients to ask for targeted cancer therapy, get screened for abdominal aortic aneurysms, look forward to getting old, learn about MRI-compatible pacemakers and take a fresh look at fertility. Through our proprietary analytics tools, we’ve uncovered passionate, influential voices driving conversations on diseases from Alzheimer’s to heart disease to depression.

And now, with the acquisition of Partners for Medical Education, Inc. we’re ready to take our patient education and engagement offering to a whole new level. I’m personally very excited to partner with Sharron Ames and her great team who have been transforming the lives of patients, caregivers and healthcare professionals through the power of peer-to-peer communication for years. Together, we have an opportunity to reach patients in ways that today are just kernels of ideas but tomorrow will become the “next practices” in patient education.

Imagine mobilizing patient influencers and creating avatars to mirror the patient journey from initial diagnosis through treatment as a means to truly help cancer patients prepare for what’s ahead. What if consumer-based word-of-mouth marketing approaches were applied to patient advocacy models to better surround patients with the support, inspiration and access to information they are looking for today?

These are just a few examples of what’s to come. Stay tuned to hear more about how we’re continuing to innovate on the patient education front from Sharron, Allison Solomon and Jamie Machala!

For more information on the acquisition, check out the press release here.

By: Diane Weiser

Practice Lead, Healthcare, WCG

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  1. J Taylor said

    So how will this use of great information from and about the patient be impacted by the new omnibus rule issued by HHS under HIPAA?

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