We’re Hosting Some Awesome SXSW Interactive Events

Posted by: in Austin Social Media, Ekaterina Walter, Facebook, Pre-Commerce, Social Commerce, Thought Leadership on February 15, 2013

As many of you reading this blog know, SXSW Interactive has evolved into one of the largest interactive conferences/gatherings in the world. As such, over 100,000 digitally minded folks from Fortune 500 companies, agencies, startups, etc. come to Austin, TX from all over to network, attend panels and catch up on the latest trends. Many of these attendees are influential bloggers, heads of social media and journalists who report back on who is doing what in the interactive space.

Because a significant number of our clients at WCG are now involved with SXSW Interactive, over the last five years we have developed a series of events during SXSW that complement all of the activities that go on during that time. Our signature event, the Social Commerce Summit, takes place on March 7 (Thursday) from noon to 5 PM and is packed with speakers from well-known brands like Verizon, Intel, 3M, Susan G. Komen and Hersheys. We will also have thought leaders from companies like SocialMedia.org, Waze, BazaarVoice and ThomVest Ventures providing industry insights. This event will be attended by about 200 customers and other industry thought leaders. A cocktail reception will follow.

In addition to our Social Commerce Summit, we will have three other events including our Geek-a-Cue on Saturday night at Franklin BBQ (rated best BBQ in America last year by Bon Appetite Magazine). The attendees of this party will be similar to that of the Social Commerce Summit. The final two events are open houses at WCG’s downtown and digital offices.

Here are eventbrite links/descriptions of the events:

  • Thursday, March 7th: 12-6:30pm
    • Social Commerce Summit, Stephen F Austin Intercontinental Hotel (701 Congress Avenue); Summit from 12-5pm, Cocktail hour from 5-6:30pm
      • E-mail me at astrout @ wcgworld . com to request a pass (limited availability)
  • Friday, March 8th: 10am-12pm
    • Open House, downtown office (101 W. 6th Street, 3rd Floor) — The exciting draw here in addition to hanging out with some of your favorite WCG-ers will be ongoing Live from Stubbs podcasts with thought leaders in the space and a book signing with author (and client), Ekaterina Walter. We will be giving away 50 copies of Ekaterina’s New York Time’s Best Seller, Think Like Zuck to the first 50 attendees.
  • Saturday, March 9th: 5:30-8:30pm
    • 4th Annual Geek-A-Cue at Franklin’s Barbecue (900 E. 11th Street)
      • E-mail me at astrout @ wcgworld . com to request an invite (limited availability)
  • Sunday, March 10th: 10am-12pm
    • Digital Brunch, W2O Digital office (3000 E. Cesar Chavez) — We will have an espresso bar, adult beverages, massage chairs and most importantly, digital brunch being served by rising star, Chef Jesse Griffiths, owner of Dai Due. We will also be giving away chapters of Chuck Hemann and Ken Burbary’s new book, Digital Marketing Analytics.

As you can imagine, space is limited at these events so please make sure to RSVP soon. And if you do RSVP and decide after that you can’t make it, please be courteous and let us/me know that your slot is available.

p.s. We’ll ultimately have 3-4 sponsors but so far, we are excited to have Sysomos and BazaarVoice as our first two. We greatly appreciate their support.

By: Aaron Strout

Aaron is a managing director at W2O Group. He leads the newly formed Social Commerce Practice. In his spare time, he blogs, podcasts, speaks, Twitters and BBQs. He also loves his Instagram.

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