FTC’s Updated Advertising Rules

Posted by: in Communication Strategy, Facebook, Healthcare Insights, Social Media Insights & Trends, twist on March 19, 2013

NextWorks’s Matt Snodgrass speaks with Chris Iafolla, Director at Twist Marketing, about the recent guidelines issued by the FTC regarding clear disclosures in advertising. This updates existing rules that have been in place for more than 10 years and now broadens the scope to cover social media and smartphones.

By: Matthew Snodgrass

Group Director of Digital Strategy at NextWorks, partner of The W2O Group.

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