Healthcare is Healthy

Posted by: in Analytics, Communication, Communication Strategy, Global Healthcare, Healthcare Insights, Healthcare Technology, Integrated Communications, MDigitalLife, Medical Communications, Medical Devices on March 27, 2013

Despite current challenges and uncertainties in healthcare, this sector of our industry continues to evolve and expand faster than we have ever seen. 

As the #2 ranked Healthcare communications agency by O’Dwyers , W2O Group continues to stay one step ahead of the changing landscape of our business to partner with companies in all areas of the health industry — from pharmaceuticals to health IT to health insurers .  What makes us different?   1) We have the best, brightest and most dedicated people in the industry, all who come from different sectors of our business converging here to deliver a more holistic, streamlined, flexible, 360 model across one long hallway; 2) We are deeply rooted in analytics to gain a deeper view of what and who influences patients and healthcare professionals in real-time.  This has enabled us to develop meaningful educational platforms and tools to that make a difference and improve patient outcomes.

Having spent the last two decades immersed in health, I can say there is no question that those of us who choose to focus in this area come with an intense passion to make a difference in the lives of people fighting and living with some of the most challenging diseases.  Nothing is more gratifying than that feeling of creating a groundswell of awareness of an important diagnostic test to get ahead of a disease, helping bring a new treatment to market, or simply creating a screening tool that brings a physician and patient one step closer to working together to improve that patient’s health.

I have always found that if you let your passion guide you will find yourself on the most gratifying and fulfilling journey you could ever have imagined.  I am a science geek at heart and being able to apply that passion to my career has made my journey more fulfilling.  I can only hope that it is an inspiration to everyone else who has found or is searching for a career that allows them to fulfill their personal passion through their work.

By: Jennifer Gottlieb

Leader, Health

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