Is Your Social Collaboration Platform Active in Creating Your Business’ Future?

Posted by: in Communication Strategy, Corporate and Strategy, executive insights, gary grates, Human Resources, Insights, Thought Leadership on March 27, 2013


Question: When does technology become a burden?

Answer:  When it’s not assimilated into the operations, culture and management of the enterprise.

More and more organizations are introducing internal platforms to encourage collaboration, innovation, discussion, and more effective work styles.  Just as many are finding the technology lying dormant as managers and employees continue to conduct work in the same old manner.

This issue of CommonSense…for the C-Suite provides answers and specific questions for handling this dilemma.

We hope you find it useful and relevant.


Abigail Rethore

By: Abigail Rethore

Abigail is a director at WCG. She works in the Corporate and Strategy practice, where she specializes in organizational communications strategy and change management. Background in international development and management consulting. Traveler who's always up for the next adventure.

Find me on: Twitter
Pre-Commerce Check out W2O Group President Bob Pearson's new book, Pre-Commerce, in which he shares ideas for leaders to engage directly with customers to shape their brand and marketplace success. Now available for order on! Join the conversation #precommerce.

One Response

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

  1. Couldn’t agree more with your article! I completely believe that culture matters and actually believe that culture trumps strategy. One of the challenges I see is that it is too easy in today’s company to culture to use any social collaboration tool, just ‘swipe the credit card’ and start using it. Now, there are suddenly people having to use 4 different collaboration tools to communicate. Getting very hard to deliver edicts in organizations any more, that is why culture is so important. Great article!

Some HTML is OK


(required, but never shared)

or, reply to this post via trackback.